Pro Audio & Video

Deep product knowledge through professional user support

2016 – 2020 · Apple

Progression

Specialist Program Support, Creative Media 2019 – 2020

First non-Tech Support Advisor promoted to SPS (T4) in the EU Creative Media team. Resolved complex hardware-software conflicts for professional Logic Pro and Final Cut Pro users.

Media Supervisor 2018 – 2019

Senior tier. Mentored junior advisors and resolved advanced cases across iTunes Store, App Store, Apple Music, and Apple TV.

Media Advisor 2016 – 2018

Apple Care Excellence Award 2018 — results, teamwork, innovation. Yearly average CSAT 92%, monthly up to 100%.

Creative Media Focus

Professional user support for Logic Pro and Final Cut Pro. This role built on my Fine Art background in AV installations — bridging creative practice with technical problem-solving.

Products

Logic Pro
Professional music production, MIDI, mixing, spatial audio
User Guide →
Final Cut Pro
Non-linear editing, color grading, motion graphics, delivery
User Guide →

What I Learned

Working individual cases — technical issues, how-to questions, user feedback — offered a perspective distinct from both end-users and designers. Each case revealed how people actually navigate interfaces: their assumptions, workarounds, and points of friction.

Design relevance

Hundreds of edge cases build intuition for user flows, error states, and the gap between intended and actual use. This informs how I approach interaction design — grounded in real behaviour, not assumptions.

Domain Knowledge

Audio signal flow & routing
MIDI & virtual instruments
Mixing workflows
Spatial audio & Dolby Atmos
Timeline editing & multicam
Color correction & grading
Codecs & delivery formats
Hardware integration

Context

Integrated in a global team. Case-based work means deep exposure to interface logic, diverse use cases, and the patterns that emerge when professional tools meet real-world conditions.

This page describes role and learnings; internal processes and materials are not disclosed.